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Overview

Xcimer is a startup commercializing nuclear fusion energy, with a recent series A announcement in June 2024. Our team's work at Big Dreams Studio was to simplify communications around Xcimer's inertial fusion science and technology; and design, develop and deliver a modern brand system, digital and print media assets, and a website refresh for stakeholders.

TEAM

Alyssa Bishop, Arvind Bhallamudi, Laila Aukee, Jack Lenk, Jae Yoon Myung, Nick Scappaticci 

MY ROLE: UX Designer

Conducted research and competitor analysis, developed a communication strategy, crafted mission statements, created data visualizations, and designed web interfaces and pages.

KEY SKILLS

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Communicating Fusion Energy Technology

XCIMER ENERGY CORPORATION | 2024-2025

CHALLENGES

Discovering Business Needs & Competitive Gaps

Xcimer needed to establish a credible brand identity and website that could clearly communicate its breakthrough fusion technology to investors, partners, and technical audiences. The challenge was translating highly complex scientific concepts into a compelling, accessible narrative while positioning the startup as an innovative and trustworthy leader in clean energy, and one that has the potential to power the world with inexpensive and abundant energy.

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RESEARCH

Understanding Nuclear Fusion Science & Technology

Nuclear fusion promises a future with a limitless, carbon-free and reliable source of power that advances the human civilization. Inertial fusion energy (IFE) as a clean source of power for the future has been regaining attention since National Ignition Facility's net-energy gain breakthrough. Since 2024, more than $900 million has been directed toward fusion technologies, with a total of $7.1 billion since 1992. 

 

NIF’s groundbreaking result was very expensive to achieve, took decades of development, and doesn’t produce enough energy gain for commercial operation. Many obstacles remain to scale this result for commercial use, including the cost of the laser. Each of NIF’s beamlines uses a series of precision glass optical elements to generate, control and precisely direct light towards the target. Because glass can only handle a certain amount of laser energy without being damaged, NIF must spread 2 megajoules of laser energy over 192 independent beamlines, at a significant expense.

 

We learnt how Xcimer is solving some of these challenges in scaling fusion, by replacing the hundreds of glass mirrors with gas optics, using larger targets efficiently contained in a molten salt cooled chamber, and constructing a 10+ MJ laser for higher power yields. It relies on heating a small fuel pellet, made of deuterium and tritium, and uses pulsed power to achieve rapid compression, creating a shockwave that initiates the reaction. These enable high temperatures and pressures that reach over 5 million degrees F and 1000 million bar. Learning this science guided our approach to position Xcimer with an edge in the inertial fusion space, and to show how its technology and configuration might be the most cost-effective option among all other fusion approaches.

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STRATEGY

Concept Mapping & Narrative Development

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DESIGNS

User Experience Design & User Interface System

In this iterative process, I mapped out elements, information and flows for explaining Xcimer's in-depth technologies. Using this, we built a top-level navigation for the content, with layers of stories, data, and insights within each section.   â€‹

 

After discussions with the founders and team at Xcimer, and within our studio, we realized the narrative around fusion energy needed to start with the reason of pursuit, the logic of systems that make it possible to execute, contextualizing humanity's energy requirements, and the scope of fusion as a reliable energy source.

 

We then structured information in three primary sections: mission, science and approach, leading viewers from the why (mission) to the what (science) and how (approach) of Xcimer's technology. We went from brand-focused (imaginative, commercial) to science-focused (rational, credible); and techno-optimism (future casting, eager tone) to techno-realism (neutral, academic tone).  ​ 

 

I proposed forming a communication approach using historical advancements that has led to what is possible today, and an interactive digital interface to understand Xcimer's mission. Two data visualization sections were created to engage readers in the historical timeline that Xcimer is building on, and around the change it aims to deliver.  ​

Scientific Visuliazations

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Labelled Technology Architecture

Interactive Web Sections

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Landing Pages & Hero Sections

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IMPACT

Outcomes in Company Presence & Trust

A website that informs, engages and connects people across industry; including talent, investors and technical audiences.The communications strategy and website were refined, tested and launched in June 2024, which supported a Series A launch at $100 million. Later, I continued working on investor pitch decks, 1-pager prints and other brand assets through 2025.

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